A handful of top progressive organizations are boycotting Facebook?s advertising platform for at least two weeks over commercials funded by Facebook CEO Mark Zuckerberg?s political group.
Progressives United, MoveOn.org, CREDO, Democracy for America, the Daily Kos and the Sierra Club are among the groups taking part in the boycott. Sarah Lane, a CREDO spokesperson, told Mashable it would be impossible to quantify the dollar amount of the ads it would have otherwise placed on Facebook ?because the money we would have spent on [the ads] largely depends on the performance of the buy.?
The groups? decision is a response to commercials which back two senators in part for their support of the Keystone XL pipeline and expanded oil drilling in Alaska. They were funded by subsidiaries of FWD.us, Zuckerberg?s political group. FWD.us broadly supports ?policy changes needed to build the knowledge economy,? per a spokesperson, but is specifically pursuing immigration reform as its top goal. Read more?
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Mashable
Source: http://ishoutloud.com/blog/progressive-groups-boycott-facebook-over-zuckerberg-political-ads/
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