What Japanese really do with their smartphones

By Ken Y-N ( May 17, 2013 at 23:47) ? Filed under Internet, Mobile, Polls

A survey looking at actual smartphone usage was recently published by PR Times and reported on by japan.internet.com.

Demographics

Over the 25th and 26th of March 2013 520 smartphone users completed an internet-based survey. The sample was exactly 50:50 male and female, and 20:20:20:20:20 people in the age bands teens, twenties, thirties, forties and fifties.

As I am not on an unlimited packet deal, I mostly just game on my smartphone, with the occasional SNS access when I am in a station with Wi-Fi!

Research results

Q1: Which of the following do you do with your smartphone? (Sample size=520, multiple answer)

?	All	Male	Female
News search, viewing (to SQs)	73.0%	81.9%	63.1%
Map-based destination, shop search	54,2%	55.8%	52.7%
Game	51.5%	50.8%	51.5%
Communication with friends on SNS	44.6%	38.1%	51.2%
Taking, editing photos	40.0%	31.2%	48.8%
Listening to music	38.8%	41.2%	36.5%
Schedule management	34.8%	36.5%	33.1%
Blog reading, writing	31.2%	26.5%	35.8%
Recipie search	28.7%	12.3%	45.0%
Entering competitions, gathering points at promotional, point sites	28.1%	27.3%	28.8%

Q1SQ1: What genres of news do you read, search? (Sample size=380, multiple answer)

?	All	Male	Female
Celebrities, entertainment	71.3%	63.4%	81.4%
Society, crime	70.8%	71.8%	69.5%
Politics	66.1%	75.1%	54.5%
Sports	57.4%	62.4%	50.9%
Financial, economics	50.3%	62.0%	35.3%

Q1SQ2: What news sites, applications do you read, search? (Sample size=380, multiple answer)

Yahoo! News	83.2%
Google News	31.1%
2-channel Highlight News	17.1%
NAVER Highlights	12.1%
Nikkei Newspaper electronic version	9.2%
mixi News	6.8%
Asahi Newspaper Digital	6.3%
Yomiuri Online	6.1%
livedoor News	5.5%
MSN Financial News	5.5%
LINE News	5.0%

By age group and sex, predictable trends were seen; NAVER was used by over a third of teenage girls, 2 channel by a third of men in their twenties, mixi by nearly a quarter of twenties females, and the Nikkei (Japan?s Financial Times) by just over a quarter of men in their fifties.

Read more on: pr times,smartphone

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