Most small online marketers do not fare well at Twitter because they fail to use the proper marketing methods. Twitter affords all of its registered users the ability to communicate via direct messages and a DM autoresponder for contacting those who are new at following you. We cannot over-emphasize the importance of developing solid and positive relationships with followers, and the autoresponder helps you do that.
One thing that counts in all markets anywhere around the world is real value. You should know that your audience, at Twitter or anywhere else, will lose all interest in you if you do not provide value in your marketing communications. You can think of this autoresponder application along the same lines as any other autoresponder, and there are certain protocols you need to follow. It is all right if you still need to determine what you can use that is valuable to your followers, and in that case you should hold-off on using the autoresponder except to thank them for following you. Just remember that your goal is to create a positive rapport with those you follow and who follow you.
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Some of these suggestions really are critical to your understanding, and there is even more going beyond what is about to be covered. If you get followed first, then always follow that person right back, and one thing is that you will not be able to communicate with DM?s if you do not. These are small details, to be sure, but they add-up to good things if you pay attention to them.
In other words, if your direct message contains a link, then make sure it leads to a new page on your website or a landing page where your followers can take action. Never put something like a link to a profile or your Twitter profile, etc. Be intelligent when it comes to adding a link to your message, and make the most out of it. It is easy to be different from so many others, and one example is with the Twitter DM autoresponder and using it as it was intended to be used. Get known as someone who shares real value with people, and you will find that they will not run or ignore you when you are around.
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Tags: Internet marketing
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