Carrying out business on the net is filled with many possibilities for mistakes, and inconsistency with your overall strategy has to be an essential one. Either people have no idea of how essential it is, or they merely have no clue that this exists. If you neglect to take advantage of this easy to know idea, then your efforts will not produce the kind of returns you desire. The reason for this effect is a function of human nature and the way we see and feel about what we see. Humans have a peculiar way of responding to the unknown and things that happen that are out of place in some manner. The end effect is we tend to want to stay clear of seeing it, and that means walking away from your site, blog and business.
One normal facet of online marketing where this result is highly common concerns squeeze pages and a different site. Usually a business will drive targeted traffic to a squeeze page to capture contact information. Immediately after a prospect opts in, then generally they will be shown a site that consists of a sales letter. The business person behind it has the decision to reveal a site or wait until later. The strategy and practice of consistency will come into play here in a quite significant way.
What you have to pay attention to in this situation are the distinctions between the squeeze page along with following site, and it is the comparability with the overall pattern and selection of colors and layout. The concept of inconsistency comes into play if the two sites are sufficiently different, and the net result is to induce the reader to have a sense of uncomfortableness. As you may currently guessed, if you design the squeeze page so it is more congruent with the next site, then that discomfort will not occur.
Let?s look at something that quite a few affiliate marketers put up with. We are referring to the usage of review webpages and giving links to different vendor sales letters. It is not feasible to make your review site, or page, similar to the vendors or most of them if you link to many. What is possible, and effective, is to create a site so it does provide a smooth transition to the sites you are linking out to. What you must strive to do is refrain from a design that is highly unconventional and serves to deliver a glaring contrast to any other site. We understand there will be some interpretation needed in this situation. It is possible to get by just fine if you try to make an effort to minimize jarring color clashes as much as possible.
The next critical consideration is all about advertising messages via the written word. We do recognize that most businesses tend to be consistent in the way they talk, or write, to their target audiences. But you can cause problems in what you promote to any audience if it represents an abnormal or significant departure from what they are used to receiving from you. This does not appear to be as much of a problem as design clashes, in our relatively wide experience. On the other hand, we have seen it a sufficient amount to believe that many web marketers and businesses are unaware of the importance to be consistent.
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Andrew Parker is an internet marketer and recommends that you do this: http://www.howtoearnmoneytips.ws
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