As direct marketing continues to be an imperative marketing tactic for any business, it is advantageous to find the most beneficial information to ensure you acquire the largest audience and maintain high conversion ratios. By utilizing the below tips, you will undoubtedly be able to reach a larger audience, achieve potentially larger sales, and spread your brand awareness throughout a larger demographic.
Tip 1: Integrate Print with Digital Marketing
With the implementation of print and digital marketing you are provided with the opportunity to acquire more users to your website. The majority of marketing experts utilize integrated print marketing due to the fact that it has the tendency to drive people to specific content and to increase the traffic that is seen throughout a website. With new technologies such as QR codes, having the opportunity to use cross media marketing services has become much simpler.
Tip 2: Order your Lists on Time
Many corporations figure that they are able to create one giant list that can be used throughout the period of a year but this can prove to be more detrimental than beneficial. Rather than using the same list that you have received at the beginning of the year, order a list closer to the completion of your campaign. This will provide you with more contacts with recent contact information, therefore increasing the amount of deliverable messages within the integrated marketing communication industry.
Tip 3: Choose the Appropriate Prospects
Considering that you will be contacting specific individuals, ensuring that they are of the correct demographic is also of the utmost importance. As an example, if you are marketing fresh meat, you don?t want to have vegetarians on your contact list for obvious reasons. Finding the appropriate prospects will help you reach your target audience far easier and increase your overall ROI.
Tip 4: Acquire Testimonials
22% of the population is more likely to trust references and peer reviews than any other form of marketing techniques. With the implementation of testimonials, you will be able to provide your consumers with valuable information that they can use to determine whether to purchase your products and/or use your services. Testimonials have proven to be the selling point of choice for many integrated marketing communication companies.
Tip 5: Determine your Follow-Up
By using the follow-up technique, you will be able to provide potential customers a sense of personal attachment and you will also be able to reinforce your brand. When companies who are utilizing integrated marketing services do not contact their customers with a follow-up, their brand loses 10% of its value per day. Ensuring that you continue to contact your prospects will help you establish a lasting relationship that will remain throughout your current and future campaigns.
Considering that direct marketing is of the utmost importance, it is critical to acquire tools and information necessary to create the most effective campaigns possible. With the assistance of Cerqa.com, one can efficiently enhance their direct marketing skills and ensure they acquire more customers within a shorter period of time.
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? Source : http://www.cerqa.com/blog/index.php/2012/05/24/top-5-direct-marketing-tips/
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