Recently I saw a series of presentations where the presenters reached the last slide and concluded by saying something like, ?Thank you for your attention. Do you have any questions?? This felt abrupt.
A slightly better?but still not great?approach is putting up a summary of three to eight bullet points of everything the presenter has covered that day. This is not only predictable?it fails to inspire the audience to take action.
An even better approach is to provide a clear signal to let your audience know you?re coming to the end of your presentation. One of the most effective approaches is returning to the original idea?the situation and the problem you presented at the start?and re-interpreting it, using the information you shared have with your audience. This bookends your presentation.
Business presentations?unlike presentations that are designed to entertain?should also have a clear, practical call to action. You should make it clear what the audience needs to do next to derive the benefit you promised?such as, ?Sign up for a free account at something for all dot com today.?
Try it next time: conclude by expressing your thesis?the opening?from another point of view, and if relevant, ask the audience to act on something specific. Watch what happens. Learn and adjust. Ending your presentations this way is much better than ?Thank you, and that concludes my presentation.?
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Source: http://www.zna.com.tw/blog/?p=1381
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