What is Online Marketing? | Apectf | Apectf

There are so many companies out there who still rely on the more traditional methods of marketing and advertising, and have not yet realised just how much business can be gleaned from marketing on the internet.? Online marketing today involves much more than simply having a website: it involves using every possible channel available to make sure that prospective clients and customers can find your website when they search online for your particular product or service. Without an adequate and well-managed online presence, having a website these days is simply not enough to improve your business prospects.

This involves optimising your site for search engines. Search engine optimisation (SEO) is the buzzword in online marketing currently, and involves using various methods to ensure that your website ranks well in search engine results. Link building is another important aspect of online marketing. Essentially, links to your website represent ?votes? as to the value of your website, indicating that it is important or popular. Through building many links to your website, the search engines can rank your website by popularity and make your website more visible to the general public, increasing your web traffic and therefore the amount of business you stand to get from your internet presence.

Another increasingly important aspect of online marketing is the social media aspect. Social media such as Facebook, Twitter and LinkdIn are vitally important in increasing your business? visibility online and making your business more memorable.

Email marketing is also very popular, and is a good way for your business to inform customers about special deals, offers or specials you may be offering at any particular time. Always ensure that your email marketing is not ?spam?, and that the people you email have agreed in advance to receive your professional correspondence. If they haven?t, this can really damage your business? reputation in the long run, and your online brand image can be negatively affected.

Source: http://www.apectf.net/what-is-online-marketing/

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